Telemarketing is the most interactive marketing
medium which is all about choosing the right words and the right time to say
them. It allows you to respond to your prospects questions, address their
concerns, and overcome their objections. Thus for all these requirements
communication plays the most essential role for effectively closing the deal.
With telemarketing, you can target the right audience type by choosing the
right words that is the phrases that needs to be said to endorse your brand and
the phrases that needs to be verbally held off.
Telemarketing is one the most affordable potent
marketing tool that performs both inbound and outbound marketing.
Advertisements in Newspaper and magazine ads, radio promotions, billboards or
direct mail has little or no immediate attention. They can all be ignored. Not
telemarketing. When the phone rings, the natural response is to answer it.
Telemarketing is a most powerful, multi-billion
dollar marketing vehicle that not only helps you to boost your sales and
revenues but reach out to the ultimate prospects. Thus it increases the
opportunities of acquiring lead and turning them to potential customers and
expands your business to get a global stand in the market place.
Telemarketing has inbound and outbound
applications. Both inbound and outbound telemarketing are performance
based, customer-centric, result-oriented.
By inbound telemarketing you can
reduce your cost per call, measure your campaign results, boost up the response
rates and increase ROI.
Inbound telemarketing includes,
24/7 high-volume Internet and customer service
support.
Toll-free customer service support
Live chat
Live operator answering service
Technical support and helpline support
Customer relationship management (CRM)
programs
Taking orders and processing it further
Query service support
Reservations and bookings
Overflow call management
Whereas,outbound telemarketing helps
you to easily set appointments, acquire leads quickly and nurture them,
establish strong bonds with customers and creating a sales funnel at a minimal
cost.
Outbound telemarketing includes;
B2B lead Generation
B2C Lead Generation
Lead Nurture
Sales & Marketing
support services
Market Research
Setting appointments
E-mail follow up campaigns
Cross selling and up selling
Online surveys
Data maintenance
Thus, telemarketing is the ultimate marketing tool
that provides you with a captive audience and prospective customers and acts as
a revenue generator for almost all kinds of businesses.
- Rosy D' Souza
(Product Manager)
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